The refined decoration market has gradually become

2022-07-22
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With the continuous improvement of the penetration rate of hardbound houses, the refined decoration market has gradually become a new trend in the development of kitchen electrical products. The domestic dishwasher industry is in the stage of explosive growth, with a compound growth rate of 80% in the past three years. The growth rate of the industry is amazing, and it is the fastest growing category in the household appliance industry. The dishwasher supporting market for fine decoration of real estate in China is growing rapidly. According to the top300 city research data monitored by Ovi cloud, the supporting quantity of hardbound repair dishwashers reached 12400 in the first three quarters of 2017, with a year-on-year increase of 20.61%. Among them, the growth rate of dishwasher supporting facilities in the first tier cities has declined, with the supporting capacity of 3931 units, a year-on-year decrease of 19.59%. The growth rate in the second and third tier cities is stable, with the supporting capacity of 8486 units, a year-on-year increase of 56.96%. From the perspective of developers, the proportion of the top 50 real estate enterprises reached 51.85%, with a year-on-year increase of 28.04%. It can be seen that the top 50 real estate enterprises have entered the fine decoration market and gradually made efforts, and the dishwasher supporting market will become a new expansion point for many real estate developers. With the continuous improvement of the penetration rate of real estate hardbound houses, the hardbound market is gradually becoming a new development trend of kitchen electrical products. According to the monitoring data of ovicloud real estate, the market scale of fine decoration in China has reached 343000 units in the first three quarters of this year, with a year-on-year increase of 5.5%; The kitchen and electricity supporting buildings reached 341000 units, and the supporting rate was as high as 99.2%. It can be seen that the certainty of the kitchen and electricity supporting trend is very significant. China's dishwasher industry is currently in the stage of explosive growth, with a compound growth rate of 80% in the past three years. The industry has an amazing growth rate, and has become the fastest-growing category in the household appliance industry. We believe that although the regulation of the real estate market continues, the continuous growth of the proportion of hardbound houses and the changes in living and consumption habits brought about by the upgrading of consumption will create a huge space for the development of dishwasher products. The dishwasher accessory market is showing a strong growth trend. Although the number of participating enterprises is gradually increasing, the brand concentration of the industry is still relatively high. According to statistics, among all brands, the top three brands in the 2017q3 dishwasher accessory market are fontai, Bosch and Siemens, with cr3=78.11%; Among domestic brands, Fangtai accounts for 54.41%; Among foreign brands, Bosch and Siemens have a relatively high market share. On the whole, foreign brands account for a large proportion of the dishwasher supporting market, and domestic kitchen appliance brands still have a lot of room for growth. From the perspective of distribution area, due to the different promotion degree of hardbound repair houses in various regions, the first and second tier cities are still the main markets for dishwasher accessories, among which Beijing, Wuhan and Changsha are the three cities with the largest demand at present, with the total station ratio reaching 41.8%, followed by Shenzhen and Ningbo, with the demand of more than 1000 sets. It can be predicted that with the promotion of local governments and the real estate industry on the hardbound and repaired housing market in the future, the dishwasher supporting market will also usher in a period of rapid growth. Ovicloud predicts that the market scale of hardbound dishwashers in 2017 is expected to achieve 20000 units. We are optimistic that the promotion of urbanization in various regions will enhance the development trend of the real estate fine decoration market and the high-speed growth space brought to the dishwasher market under the trend of consumption upgrading. Compared with the 70% dishwasher penetration rate in developed countries, China's current dishwasher penetration rate is only 0.5%. Therefore, we expect that the installation and new demand will be quickly reflected in the next few years. The demand for transformation and replacement is also a strong driving force to ensure the subsequent development of the dishwasher Market. It is suggested to pay attention to companies such as Midea Group, Qingdao Haier and boss appliances that have made a layout in the dishwasher market

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